Welcome to Mother

India is committed to reduce the maternal mortality ratio and providing universal access to reproductive health. Awareness generation on maternal and child health is a major responsibility and fundamental importance, to ensure utilization of various healthcare programmes implemented by Government. ‘MOTHER’ is a pilot initiative to provide personalized messages on ante-natal, post-natal and childcare, directly to the pregnant and lactating women through mobile phones, using automated voice calls.

Mother Stats
Total No. of Beneficiaries3505
Total Voice Calls Scheduled35124
Call Success Ratio54.51 %

Testimonials

Ashwini

Name: Ashwini
Beneficiary: child registration
Village: Kondaka vedi, Rajam
I am Ashwini, my daughter has been registered for Mother project ...

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Immunization of my child
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I am Ashwini, my daughter has been registered for Mother project,. The field worker explained to me that by registering my mobile number, we are going to receive health, nutrition and immunization information of my child. She collected detailed information about my delivery and breastfeeding etc. later I received two calls; one is about the healthy food and another about immunization of my child.

After receiving the information about immunization, I went to the Anganwadi center and asked Anganwadi worker about the immunization, she informed me that on Wednesdays the ANM will be coming to give the immunization, later I got the immunization of my child. I feel very grateful for providing this information on my mobile. This health information helps me to take care my child. I forgot about immunization, the voice call from mother project helped me to go and inquire Anganwadi teacher and to able to get the immunization of my child on time.

I request you to repeat the same advice two times, it helps us to listen and register the information properly, and if we can get the advice in the evening it will be more convenient to us. Thank you.

Eekala Esharamma

Name: Eekala Esharamma
Beneficiary: child registration (11 months)
Village: burri veedhi, Rajam
My name is E. Eeshawaramma. My child is 11 months ...

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How to and what to feed my child
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My name is E. Eeshawaramma. My child is 11 months old, Ramalahmi (field worker) came to my house and explained about Mother project, by registering the mobile number I will be able to get information about child health nutrition and immunization, and also explained to me that there will not be any cost involved by lifting and listening to the calls, so we have given our phone number, she asked and noted details about my child.

Later we got two calls from Mother Project, about how to, what to feed my child and about the immunization. My sister in-law has lifted the phone, she listened to the advice about immunization and she explained it to me, later we both went to Aganwadi center and got the immunization for my child. We missed the immunization, with the help of phone call from Mother project, we spoke to Anagnwadi teacher, and got the immunization on the next visit of ANM. Thank you for this phone call.

Chinthala Ramanamma

Name: Chinthala Ramanamma
Beneficiary: Pregnancy followed by child registration
Village: bobbili center, Rajam
I am chinthala Ramanamma. Mother project ...

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Eat green leafy vegetables
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I am chinthala Ramanamma. Mother project field worker came to my house and explained to me by giving my phone number, I am going to receive advice on health and nutrition, during my pregnancy, she said this program is from the central government department.

I have given the phone number and she also entered the number of Mother project in my mobile, and told me whenever I get a call from this name and number that I should lift the phone and listen to the advice carefully. after the delivery she has taken details about the delivery and the child.

I received two calls on my mobile, one is about eating healthy, with more of green leafy vegetables and other one is about immunization to my child. We are happy to get these calls as they inform us how to take care of my baby and also remind us about immunization. I have a small suggestion if we can get these calls morning and evening it will be very useful for us. Thank you

Vanapalli Santoshi

Name: Vanapalli Santoshi
Beneficiary: Pregnancy followed by child registration
Village: yatha street, Rajam
I am vanapalli Sanstoshi. When I was ...

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Breast feeding for six months
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I am vanapalli Sanstoshi. When I was in 7th month of preganancy “Yamuna” (field worker) came to my house and told me about Mother project, that it is central governament project and we are going to get information about safe pregancy and child care on our mobile as voice calls.

We asked is there are any need to pay for lifting the calls, she informed me it is totally free service. I have received 4 calls, out of that 3 calls are lifted by me , one call was received by my husband he was very happy to receive the call and told me that I need to breast feed the baby for six months, and other calls were about healthy eating in which they explained how to prepare those healthy foods at home using curry leaves and ragi (millet).

I prepared these foods at home and included in my diet. Providing information on our phones is really useful for us, even if we are busy with our work and sometimes we forget to take care of our health, with the help of these phone advices we came to know how to take care of our health and when to take the child to hospital for immunization. If the calls are sent in the morning and evening it will be convenient for us. Thank you..

Banisetty Eeshawari

Name: Banisetty Eeshawari
Beneficiary: Pregnancy
Village: Mallikarjuna colony, Rajam
My name is “Banisetty Eeshawari”, Ramalakshmi, ...

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Receive advices on health and, nutritional care
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My name is “Banisetty Eeshawari”, Ramalakshmi, registered my mobile number for mother Project and fed the phone number of Mother project in my mobile.

She explained to me that under Mother Project I am going to receive advices on health and, nutritional care for my healthy pregnancy. I received 6 calls during my pregnancy, about immunization, hospital delivery and nutrition and rest.

I forgot about my immunization, after receiving the call I have gone to Anganwadi center and got the injection. These calls are very useful for me. We want these calls to be repeated in the morning and evening also. Thank you.

A. Krishnaveni

Name: A. Krishnaveni
Beneficiary: post natal (19 days)
Village: Rajam
When I was pregnant, I have been ...

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How to take care after delivery
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When I was pregnant, I have been registered into Mother Project, now I delivered the baby 10 days back, I received calls about hospital delivery, how to take care after delivery, exclusive breast feeding and about what to eat during lactation.

This is a very useful program we are following the advices which we receive on our mobile.

P. Vidyavathi

Name: P. Vidyavathi
Beneficiary: Child registration
Village: Rajam
I came to my mother’s home for delivery ...

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Weaning the baby after 6 months
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I came to my mother’s home for delivery, when my child was 2 months old Ramalakshimi came to my home and explained about mother project, we registered in mother project with our mobile numbers.

We received calls, my husband has lifted the call and informed me about exclusive breast feeding, not giving water to the child in the first 6 months time and one more call about weaning the baby after 6 months, in the advice they also explained to us how to prepare weaning program.

That is very useful for us and we continued to feed breast milk for six months after listening to the advice on our mobile by the Government of India. I would like to receive the advices even when I go to my in laws plays, Ramlakshmi informed me, I can give my husband’s phone number to receive the calls. If we can receive the phone calls in the evening it will be very convenient to us. Thank you.

Pilot Area

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Implementing Partners

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This pilot study is being carried out as part of the national level initiative, India Development Gateway (InDG), dedicated for providing ICT based knowledge products and services in the domain of social development. InDG initiative is supported by Department of Electronics and Information Technology (DeitY), Ministry of Communications & Information Technology, Government of India and executed by Centre for Development of Advanced Computing, Hyderabad.